McDonald’s did it again: celebrity menu with singer J Balvin

McDonald’s did it again: celebrity menu with singer J Balvin

Following the tremendous success they had with their marketing strategy of collaborating with the rapper Travis Scott, they launched a new meal with Colombian reggaeton King, J Balvin. They are aiming to reach Latin audiences and it will be available on November 1st, 2020. Watch the pictures below!

  • Jose Osorio Balvin is 35 years old and was born in Medellin, Colombia. The same city of Pablo Escobar.
  • He reached a net worth of $20 million after wining several awards like the Billboard Latin Music, Latin Grammy and MTV Video Music Awards.
  • He is 5′ 7″, has over 44 million followers on Instagram 28 million subscribers on YouTube.
  • The latest album "Colores" was a super hit and even made a song for the Sponge Bob Movie "Sponge On The Run" that got over 365 million views!
 

So, what is all this fuzz around McDonald's you might be asking? Well, we are here to save you, and tell you.

Remember how we told you about how Travis Scott, the American rapper (also known for being the father of Kylie Jenner's daughter Stormi) launched a meal and people were doing lines at the fast food chain at 5am to buy it? No? Well, now you know!

It worked so well that they announced another one with the multi-talented singer J Balvin. Jose is from the same crew as other Latin gods that made it into the United States like Daddy Yankee, Nicky Jam and Maluma.

 celebrity menu with singer J Balvin

The marketing guys from the hamburger restaurant must be really happy with the results. It generated so much hype that became a trend in our country that made people already going into the drive thru to ask if they could buy it already.

Talking about efficiency! When social media stars and brands come together, magic happens. There is no information about how much money was involved, but certainly was a lot.

The meal will have fries, Oreo Mc Flurry ice cream and a Big Mac

Welcome to 2020 people, where singers are selling hamburgers! And bon apetit for those trying the burger! We can't wait to surprise everyone at the office on November 1st! 

Watch his Sponge Bob music video below:

Bruno Wahrmann Lockhart

Digital Media Expert. Journalist. Former TV host. University of San Diego Alumni. 6′ 4″ but my mom still calls me 'tiny'+ info

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