JLo Beauty dropped on January 1st, 2021 and it has been breaking records ever since. The singer even plotted a whole train in New York with her brand's name and her face! Want to know all about her train? Scroll down to see the great pictures
How she started the campaign
Jennifer Lopez was invited to headline at the iconic ball drop 'Dick Clark’s New Year’s Rockin’ Eve' in New York City. After performing at the Super Bowl half time show and at the AMAs in 2020, Ryan Seacrest knew she was the best option for the night. 'In the morning' and 'Dream on' were her anthems for the night. Her performance was full of glow, and the happiest in the whole night.
The diva even used her time to share some heartwarming and encouraging words with the crowds. Hers was the very last performance before the iconic ball dropped in the Times Square. Jenny even welcomed the new year with all her family there. The star, as well as absolutely the whole world wanted to leave the year behind and welcome the new year with renovated energy. That positive energy is what JLo has and shares with all the people.
JLo Beauty launch marketing campaign.
The lockdown year ended. Thank goodness! A-Rod's fiancée was expecting it because her complete skincare line JLo Beauty dropped. Right after the show, the star rushed home to share some time with her followers in an after-party. As I said, the Latina wanted to wash the year away. That's exactly what the mother of two did. She removed all her makeup in a live Instagram video. Well done JLo! Only you do such a thing, most stars don't even dare to do that in front of a camera!
Why JLo plotted Subway #6
Just one day before December 31st, Lopez promoted her skincare line by showing the train she plotted! The star showed herself wearing a blue Cinderella-like gown and high heel black boots. The train she chose to stamp her brand was the 6. Why? Simple. That was the train she had to take every single day to go from the Bronx to New York to find work as a dancer and to actually work as a Fly Girl then. Now, JLo is asking her followers to tag her on photos if they get on that train as she will repost them! So, if you want to appear on Jennifer Lopez' Instagram account, go to the 6 and take a picture of yourself there! Little advice? Dress up just like she did!