Gucci decided to show the new collection 'Ouverture Of Something That Never Ended' in a miniseries directed by Gus Van Sant and Gucci creative director Alessandro Michele. Billie was one of the artists that participated in the project and her episode is outstanding. Watch it below!
Gucci has been innovating due to the pandemic situation in the ways they show the campaigns, but this time they blowed our minds.
The creative director Alessandro Michele joined Gus Van Sant to show the new clothes in a miniseries of short seven chapters.
Billie Eilish's Episode
The chapter in which the non-pop singer appears is called 'The neighbors' and on it, we see the main character watching her neighbors from the front building.
One of them is watching a video on the TV in which we see Billie wearing incredibly long red nails with the Gucci logo and baggy clothes as she usually wears.
While her song 'Therefore I Am' plays, she is with two robots that are kind of her dogs, and she also does crazy stuff like fishing in a swimming pool and riding a tiny bike. Isn't she the coolest model ever?
We absolutely enjoyed watching this episode of the miniseries. Gucci's idea to show the new collection is beyond belief. The characters use the clothes as we would do in our daily lives and that's more charming than a catwalk.
Billie's style gives a more rebel tone to the whole fancy Gucci style and this make it even more attractive for the audience. Congrats to them for the idea!