BTS, Louis Vuitton's new brand ambassadors at Grammys 2021

The 3 best Louis Vuitton outfits by BTS, their new ambassadors

BTS has proved themselves as worldwide fashion trendsetters. With their appointment as house ambassadors of the luxury fashion brand, Louis Vuitton, they took a major step! To find more details about this exciting partnership and check out their best looks below! 

  • On 23rd April 2021, Louis Vuitton announced BTS as their 'House Ambassadors'
  • This partnership seeks to “merge luxury and contemporary culture” said the artistic director of Louis Vuitton's menswear collection, Virgil Abloh. 
  • BTS also wore the brand at the Grammy Awards 2021. 
  • Louis Vuitton x BTS is the first luxury brand collaboration for the group.

Why did BTS become Louis Vuitton’s brand ambassadors?

BTS as Goodwill Ambassadors for UNICEF

Louis Vuitton chose BTS as their newest Global Brand Ambassadors because they've been recognized as a positive influence on today's youth by organizations like UNICEF. The band is closely associated with high-end brands like ChanelHyundai and Samsung, so they are a perfect fit for Louis Vuitton. We believe that this partnership will prove extremely lucrative for both the parties, as BTS networth of $3.6 billion will get a major boost from this collaboration. Thier popularity will bring in global sales for Louis Vuitton, and is a great way for the brand to enter asian makets!

What Can We Expect From This Collaboration?

Louis Vuitton announces BTS as their new brand ambassadors

With K-pop fashion making waves globally, the luxury brand can possibly come up with new statement sneakers and boots that define the boys' style. We also expect a street-wear line as the band members love comfy and casual outfits, which look cool and trendy in their music videos. Each meber has a unique style, so perhaps Louis Vuitton will come up with a clothing a line for each member, we couldn't be more excited about it!

While details of the projects under process have not been revealed yet, BTS has often opted for Louis Vuitton as their fashion choice. May it be the Grammys 2021 or ‘BTS’s break the internet issue’ in 2019, BTS has opted for Louis Vuitton. Here are our 3 best Louis Vuitton looks by the boys so far!

1) Red carpet at the Grammys 2021

BTS wearing Louis Vuitton clothing at the red carpet of the Grammys Awards 2021. 

On the Grammys’ Red Carpet, the group wore the fall 2020 Louis Vuitton collection. RM has an all-camel look wearing formal sportswear, J-Hope wears a black sweater, while Jin, Suga, V, and Jungkook are seen to be wearing classic suits.  

2) Dynamite Music Video

BTS for Dynamite Music Video wearing Louis Vuitton

BTS also wore the brand in their first all-English Music Video, Dynamite. Here the boys opted for a more casual yet classy airport look. 


3) Jimin's 'BE' concept picture

Jimin wearing Louis Vuitton in BTS 'BE' concept picture

Here Jimin is seen wearing an all-black, layered Louis Vuitton outfit in the BTS 'BE' concept picture. With premium brands like Louis Vuitton approaching BTS for partnerships, the world has recognized BTS as global fashion icons, and we couldn't be more proud of the boys!
Check out the band's best fashion moments in the video below:

Estefanía Martínez

K-pop enthusiast, you too? Well, hello there, best friend! Follow me for all the awesome updates in the k-world.+ info

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