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3 reasons why BTS is so successful

By now, BTS has become a household name. Their popularity and influence know no bounds, but things were not as easy when they started. The all-boy band debuted in June 2013 under Big Hit Entertainment with their first song “No More Dream”. In September 2017, their song ‘DNA’ was released which made BTS popular, globally. Besides great vocals, some other qualities make BTS distinct from other bands and contribute to their ever-growing fandom. Scroll down to find out more!  

  • BTS has a net worth of $50 million. 
  • It is the first K-pop group to speak at the 75th United Nations General Assembly about hope and reassurance. 
  • The music videos of three songs Boy With Luv, Dynamite, and DNA have crossed 1 billion views on YouTube.
  • Another 3 songs including Mic Drop, Fake Love, and, Idol by BTS are about to enter the 1 billion views club on the platform.

1) Theme Of Work

BTS boys at UN

The theme this extraordinary band follows in their music is quite relatable to the young generation. The concept behind the songs that BTS generates is what makes the group stand out among the plethora of K-pop bands. Their music addresses bullying, mental health, elitism and promotes self-love, unlike other Korean songs which only revolve around relationships and love. 

2) Woke Band


The worldwide popular band produces socially considerate songs without compromising on the entertainment factor. BTS boys have openly talked about their career struggles instead of portraying it as a glamorous profession. In 2017, they ran a campaign called “Love Myself” in collaboration with UNICEF to end violence against kids. Later on, the band released a video named “Love Myself: Answer” to raise awareness regarding the cause of violence against kids. 


BTS fans

ARMY is the fan club of BTS, it stands for Adorable Representative M.C. for Youth (here M.C stands for master of ceremonies) which consists of 40 million members. They are the backbone of BTS and have a great contribution to the popularity of the band. These fans are so loyal to their idol group that they extensively and consistently promote them on different social media platforms. In any controversy, the ARMY stands by their idols, supporting them unconditionally. This love, sincerity, and loyalty shown by their fandom is something that cannot be bought. BTS is lucky to have them. 

BTS is proof that following the trends is not what makes you special. Being considerate and humble while you have everything and standing up for the real cause is the actual deal.  The groups' well-written lyrics, unusual dance moves, soulful voices, and energetic performances show how sincere these boys are with their work. Surely the reasons behind the extreme success of BTS.

Find out how BTS was discovered, below.

Vaneeza Muddasir

Business student and marketing freak. Loves to work from home.+ info

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