Blackpink performing live

Why is Blackpink the most successful K-pop band of 2021?

The most popular girl group comprises 4 beautifully talented K-pop idols: Jennie, Jisoo, Rose and Lisa. They were formed by one of the biggest South Korean companies, YG Entertainment. Blackpink debuted in 2016, with their number one hits ‘Boombayah’ and ‘Whistle’. But what has made them break world records and won millions of hearts? Read below to find out!

  • Blackpink has an estimated net worth of $35 million. 
  • It recently won the MTV Video Music Award for ‘Best Song’ for their track ‘How You Like That’ in 2020. 
  • Bloomberg ranked them as the No.1 band of 2021!

1. Speed

Blackpink girls receiving musical awards

Blackpink is the fastest growing girl group to reach amazing heights. Their singles are consistently doing well in Korea and now in America as well. One reason behind this is their undivided attention. YG has placed certain restrictions on the group which includes them not being able to date anyone. 

The company believes that the early years require full focus and devotion to make the band last in the industry for a longer period of time. Therefore, the young girls haven’t had any relationships, except Lisa, and have fully devoted their time and energy to the band. 

2. Hard work

Blackpink in 'Ice-cream'

Who says that hard work doesn’t pay off? The K-pop idols are living their dream because of their untiring efforts and determination. Their songs and music videos are very catchy and appealing. The way the girls look, their hair, makeup, clothes and jewelry depict how much time and effort has been put to attract the audience from all over the world. 

3. Collaborations

Blackpink, Cardi B- Bet you Wanna

The aura that the girls create while filming their music videos is extremely desirable and appealing to the eyes. As soon as the foursome entered the American music industry, they collaborated with top musicians like Lady Gaga, Selena Gomez and Cardi B. This led to their singles ‘Ice-cream’, ‘Bet You Wanna’, and ‘Sour Candy’ top the US billboard Charts. They have definitely planned their band’s growth very strategically and efficiently. 

It's not just the Blinks but many American musicians too, like Harry Styles and James Corden, appreciate their work and support them. The phenomenal girls rightfully deserve all the respect and love. What do you guys think? Can you think of any other reason why they’re so successful? Let us know in the comments below!


Estefanía Martínez

K-pop enthusiast, you too? Well, hello there, best friend! Follow me for all the awesome updates in the k-world.+ info

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