The actor Park Bo Gum renew his contract with the fashion brand Eider. His modeling contract is the highest in the industry.
As you may know, Korean celebrities take seriously their roles as influencers. When an artist gets enough popularity, brands of any kind of product look for them to sign contracts. They will be the best models.
One of the most famous actors of the Hallyu wave is Park Bo Gum. The beloved artist has fans all over the world thank to his participation in popular K-Dramas such as "Love in the Moonlight " and "Encounter".
At the same time, he is an admired fashionista. Not that long ago, we saw him driving the fans crazy with his look at the Paris Fashion Week 2022. Let's be honest, he looks like a professional model. He just received the highest pay for an endorsement contract.
Park Bo Gum is the best-paid model in the industry
On July 20th Eider Korea announced that Park Bo Gum renew his endorsement contract with the fashion brand. The actor has been working with the French company since 2017 as the main model.
This collaboration was so popular that he got the nickname "human Eider". The brand is famous for its outdoor pieces. After Bo Gum appeared as the model, the padded jacket of this brand is called "Park Bo Gum padding" among Korean clients.
It makes sense that the label offered to him the highest pay for the endorsement campaign in the industry. According to Eider, the actor will start his model activities in the next few months.
This duet is insane! We have already the first pictures of the new Eider campaign. As usual, Park Bo Gum looks super handsome. His popularity is massive, for sure he is the most effective ambassador.
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