The famous YouTuber transformed his channel into a multi-million dollar empire that goes from social media revenue, clothing brand, boxing fights and even Pokemon cards. How did he make it? Read everything you need to know below
Who is Logan Paul, and why is he so famous?
It all started in his native Ohio where he used to make funny videos with his family and friends. Logan started using the app Vine, which no longer exists, to share videos of him doing stunts and telling jokes. By the time Vine closed he had 9.4 million followers.
"I want to be the biggest entertainer in the world".
Logan Paul's YouTube has 22.9 million subscribers and received over 5 billion views to the date. He partnered with several brands and became one of the most successful Internet personalities. He also launched his own Maverick clothing line, which set the tone for other YouTube artists to follow his path.
Logan started making some wrong decisions. Racist comments towards black and Asians came to light and later a video of him and his friends discovering a body in Japan's so-called "suicide forest" was the straw that broke the camel's back! By March 2018 the controversy had cost him an estimated $5 million worth of business deals.
With an incredible entertainment stunt and promotion, on February 2018 Logan and Jake fought On February British YouTube personality KSI and his younger brother, Deji. It was a multi-million success that opened the gate for his brother's boxing career and for him ready to fight the biggest boxing legend in the last decade, Floyd Mayweather.
The 26-year-old has a net worth of 30 million, dated Victoria's Secret model Josie Canseco, and makes millions selling NFT's, Pokemon cards and PPV streaming of his fights. It's undeniable that he is a business savvy entrepreneur that knows how to exploit his fame and followers. Sure, he has been in serious controversies but we saw him mature, change and becoming an adult in a matter of two years. Let's remember he is a college dropout who abandoned his parent's dreams of him becoming an engineer and went to pursuit his dream and we admire for that. What do you think? Leave your comments below!