George Clooney and Rande Gerber

The business behind celebrity alcohol brands

We recently heard the news about Ryan Reynolds selling his American Gin brand for $610 million to DIAGEO, the largest beverage group in the world. Dwayne "The Rock" Johnson launched his Tequila brand and actress Cameron Diaz her own wine. Which secrets lie behind this incredible profitable business? Read below to find out!

  • George Clooney was a pioneer in the field when he sold his company "Casamigos" to Diageo for $1 billion.
  • Following his lead, Dwayne Johnson just launched his Tequila brand called "Teremana".
  • Cameron Diaz is producing a vegan wine called "Avaline".
  • Reynolds produced the funny advertisements for his own brands. 

Marketing, marketing and more marketing. That is the main key for this recent business enigma that has been leaving every celebrity fans asking why do they do it. Cool people create cool stuff. More if they have already millions of followers who loved them for their work.
Clooney started his brand after going on holidays to Mexico with the husband of Cindy Crawford, Rande Gerber. They casually wanted to drink one that didn't burn and was affordable and without any options on the market, they created their own. The face of George automatically boosted the sales.

A similar case happened recently to Ryan Reynolds, who came across the Aviator Gin brand after tasting an incredible cocktail at a restaurant and decided to purchase the brand. After the news broke out, sales skyrocketed.
Another example of branding expertise is the case of Joshua Ostrovsky, most commonly known as the Fat Jew, with more than 10 million followers. He created the wine brand called "Babe", did an incredible marketing campaign on social networks with influencers and sold it to the Anheuser-Busch, the largest alcohol conglomerate in the world.


Now, Hollywood stars Dwayne Johnson and Cameron Diaz are trying their luck in the same field in what it could become a trend among celebrities.

Cameron Diaz promoting her wine brand, Avaline

With the prior history, they could make more in the selling of their brand that what they've earned with the films. If business is booming, why not taking a chance, right?

Bruno Wahrmann Lockhart

Digital Media Expert. Journalist. Former TV host. University of San Diego Alumni. 6′ 4″ but my mom still calls me 'tiny'+ info

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