Kim Kardashian promoting her brand KKW beauty

Kim Kardashian sells 20% of Cosmetic Brand

Reality star, Kim Kardashian has just sold part her multinational make up brand, KKW Beauty, for $200 Million to Covergirl, read all about it below  

By  Estefania Martínez
  • Kim was the second richest in her family, after her sister Kylie. 
  • The owner of Covergirl, Coty, has just bought 20% of Kim Kardashian’s multinational cosmetic brand, KKW Beauty.
  • Coty Inc is an American beauty company that owns approximately 80 different brands that operate worldwide.


The reality star started her famous makeup brand back in 2017 and now has a net worth of $1 billion. Coty Inc. bought also a 51% stake in Kim’s younger sister Kylie Jenner, Kylie Cosmetics.

Covergirl’s CEO, Peter Harf, has stated that “Kim is a true modern-day global icon”.

Kim Kardashian promoting her brand, KKW Beauty

The brand hopes that collaborating with the star would help boost sales and connect with a younger market who spend a lot of their time on social media like Instagram, Twitter, and TikTok. Even though Covergirl is a worldwide brand and owns other huge brands Max Factor, they cannot compete with KKW Beauty and their 4.4 million followers on Instagram.

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