Selena Gomez

Singer Selena Gomez is close to having her own beauty brand

Yes, you heard that right, the celebrity is coming up with her own beauty brand called Rare Beauty. Keep reading to find more details about the her new venture.

  • The makeup brand is named after Selena's music album Rare that released in January 2020 that she says reflects her past life.
  • All products will be available in Sephora, Sephora Canada, and SephoraMx for now and will be globally available at every Sephora outlet till 2021.
  • The singer also owns a merch and an ice cream brand called "serendipity."

The brand was set to launch earlier this summer, but the lockdown caused a delay in the schedule. The Lose You To Love Me singer has been working on the project for long and broke the news back in February.

She also revealed that she used some of the products from the make up line in her music video 'Boyfriend' as well. Gomez shared on her Instagram that "I have had so much fun creating everything and can't wait for y'all to try it out."

Selena Gomez. Source: Twitter

Selena further revealed that the line would have 48 shades of foundation, a concealer, eyeshadow, and lipstick.


The new launch date of Rare beauty is 3rd September 2020, and the products will be available at Sephora, and Rarebeauty's online store.

Charles Lorenz

A foodie and an avid reader. Lover of all things of nature and music. Probably sleep too much for my own good but we only live once, right?+ info

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