Cameron Diaz Cameron Diaz

Cameron Diaz launched her organic wine line Avaline

The Hollywood A-list celebrity quietly left the business to pursue other endeavors that have recently been revealed! The former actress just launched her organic wine line. Take a look.

  • Cameron married musician Benji Madden in 2015 and this year in January welcomed their first child Raddix Chloe Wildflower.
  • The Hollywood star is known for her environmental activism so it's no surprise she would found an organic plant-based wine.

A week ago Cameron Diaz announced the release of her new business venture, her new line of wine Avaline, co-founded with Katherine Power. The line is labeled as clean wine and offers a plant-based and cruelty-free product made with organic and clean ingredients. Listen to Diaz and Power talk about how they came up with the idea below.

Diaz and her friend Power started looking into the viticulture world in 2018, from production to distribution. After discovering all the chemicals that into the wine making process the two ladies knew they wanted to make a clean wine free from all the add-ons and that they had to start from organic grapes to get there. 

Cameron Diaz and partner Katherine Power

That's how Avaline (pronounced "Ah-vah-leene") was born. The line offers white and rosé wines. Both bottles retail online at and at select retailers in 43 states plus D.C., for a suggested retail price of $24.

Avaline white wine from organic grapes

Estefanía Martínez

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