Milan Fashion Week

3 surprising facts at the Milan Fashion Week 2020!

Definitely, in this year, Fashion Week was out of the ordinary. The September edition started in New York and will end this week in Paris. The Italian version was the one in which there were more physical performances until now. Despite this, many famous brands offered some crazy non-physical experiences to their guests. Keep scrolling to know more! 

  • This year, Fashion Week started on September 13, in New York. 
  • Many famous models as Irina Shayk, returned to the runways for the Italian edition of the event. 
  • There were technological resources for the fashion houses to show their Spring/Summer 2021 collections.

The Italian luxury brand Fendi created a different kind of front row this time. It was a digital one that allowed the VIP guest to screenshot during the parade, rotate the cameras while watching the costumes, and even zoom in! So real!

The Florence-based company, Salvatore Ferragamo, sent to their most selected editors and influencers some virtual reality glasses. With them, the guests had some instructions, so they could watch the whole summer/spring campaign as if they were there. Awesome!

Moschino's collection was sported this time by Jim Henson's creations. The creative director of the brand, Jeremy Scott, opted for a little scaled-down show with the models and attendees as puppets.  

Moschino Summer/Spring Collection 2021

"Not only did all the clothes have to be scaled down, and all the accessories scaled down (to) the size of the marionettes, but the whole audience had to be not only created and dressed," said Scott in an interview with CNN Style.

Moschino's puppets

It's crazy how the pandemic situation has evoked the most creative minds to flourish. We are really amazed by how all these fashion labels managed to show their collections in the best possible way. And we also loved their approaches to the virtual and puppet's world. What do you think of them?

Natalie Baldwin

Graphic Designer graduated from University of Southern California. Bookworm. Nature, coffee and books are my best friends.+ info

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