The celebrity casually wore a hoodie while shooting a YouTube video for her new Summer Sailor collection. Though she didn’t intend to endorse the brand, neither did she but the brand gained massive popularity in no time. The owner, Antony Muse, said that he feels like he has won a lottery. Read the complete story below.
Kylie Jenner has made a huge brand name herself. Millions of people follow her. In fact, she is one of the most followed female celebrities on Instagram.
With all that fame and influence, her value for endorsing a brand is sky-high, and she charges millions of dollars per sponsored post on social media platforms. Surprisingly this time it wasn’t a paid endorsement. It wasn’t a promotion at all.
Jenner, 23, wore a hoodie from a small brand “Muse” for a YouTube video in which she is promoting her new makeup line. The designer says his DMs were exploding over the hoodie after the video was posted, and he is now re-releasing the design due to high demand.
Antony says his sales went up like never before. The designer failed to understand how the celebrity got her hands on the jacket. He neither ever contacted her team nor sent his work in PR.
He told TMZ “Kylie randomly wearing my hoodie is similar to what I think would happen if I won the lottery.” Antony stated that it was a surreal experience for him. The most jaw-dropping revelation by the designer was that the brand’s sales after the video came out, surpassed any day since its inauguration in 2017.
The incident proves how influential the self-made billionaire is. Even her smallest decision of wearing something out of the blue has led someone to make bank balance overnight that would otherwise be impossible.