After the success of her Inamorata swimwear brand, Emily is expanding her empire to other horizons. This time she joined the beauty brand Loop to become a partner and creative director. About this multi-faceted model getting into skincare, we collect the spiciest data for you. Read more below!
"Thrilled to announce my partnership with @loopsbeauty." Ratajkowski wrote on her Instagram account. "I am obsessed with these masks and excited for what’s to come as partner and creative director."
The entrepreneurial talent will be collaborating with LOOPS to make it a leader in the skincare market. She will be creating powerful content and products, trying to change the traditional beauty conventions into a more inclusive one.
"Emily is a global icon and revered tastemaker. We couldn't be more excited to partner together around a vision, a concept, that lifestyle beauty is simply how modern people take care of themselves today, how they look and feel their best," explains Colin Peek, Co-founder of Loops.
This is the first time that the Inamorata founder forays into the beauty market. Despite this, she is the face of L'Oréal's hair care line, Kerastase, and Paco Rabanne's fragrance Pure XS. They really know whom to chose!
The writer, who is going to release her first essay book in 2022, is considered as a global leader for beauty, cultural and fashion trends.
She will, for sure, help Loop to raise up in the market by being more inclusive and innovative, and that is excellent news for all of us! Good luck, Em! Do you take care of your skin too?
Watch this incredible make up that Hung Vanngo did to her: