America’s royal family can teach us a lot about entrepreneurship. They generate millions of dollars through their clothing and makeup brands. Although they faced many obstacles throughout their journey, they decided to never give up. This is what makes them so inspirational. Read below to know how the Kardashians became so influential!
The following are some effective strategies that the Kardashians have implemented to earn their success.
1. Defining the brand- Kris Jenner, a mompreneur, clearly communicates what her brands represent. She perfectly draws a line between the differences and similarities and what each logo stands for.
2. Taking advantage of social media- The Kardashians have perfected this art. They make use of social platforms, such as Twitter and Instagram. Having a huge fan base makes it easy for them to publicize their launch of a new product. Kylie Jenner has 194 million followers on Instagram.
3. Importance of diversification- Kourtney Kardashian, majorly makes money through ‘Poosh’. It is a health and lifestyle site and an online store as well. In addition to this, she has her own string of boutiques. Moreover, she also has her manicured hands in TV spin-offs. It all pays her big dividends.
4. Collaborating and joint ventures- How is Kylie Jenner the wealthiest member of the family at such a young age? She began her flight with small clothing collaborations. After establishing herself in the makeup industry, she launched her ‘Kylie Lip Kit’. The brand expanded and later came to be known as ‘Kylie Cosmetics’. Now she is up to collaborating with her siblings for liited edition lines.
This shows we can earn from people around us by associating ourselves with them. Socializing and hanging out with like minded individuals and making the best of what you can be is all that it takes to become so renowned. Do you think the same?
Watch below to see Kris Jenner's Top 10 Rules to success!