Billie Eilish | @lavanguardia Billie Eilish | @lavanguardia

Billie Eilish and Adobe create controversial contest

Contestants do not see fair the contest launched by the singer and Adobe

Billie Eilish is an artist who generates a lot of money thanks to her music and it was expected that brands would look for her to use her image for their convenience and fill their pockets with money. The level of call for this type of artists is gigantic, causing these brands to look for the highest bidder when collaborating with them.

The popularity of the singer makes it possible for her image to influence consumers when purchasing a product or service that is related to Eilish and this is well used by brands that are aware of this situation. That is why Adobe has considered it to collaborate together in an interesting contest but with unfavorable conditions.

Billie Eilish | @lavanguardia

Eilish and Adobe would be the main beneficiaries of the contest

Recently, the software company Adobe began a collaboration with the interpreter of "Bad Guy" where they invited their followers to create the design of their official t-shirts for their next world tour with a cash prize of up to $10,000 dollars.

That's not all, in addition, the 10 finalists will also receive two free tickets to any concert on Eilish's tour with accommodation and transportation included, as well as a year of Adobe Creative Cloud membership and the possibility of having their creation shown on stage.

Bilie Eilish and Adobe | @TheAdobeBlog

The problem is that according to the fine print of the contest, all submitted designs, including the finalists, will be the property of Billie Eilish and Adobe: “Each entrant grants to Sponsor, Billie Eilish and their affiliated companies and designated agents a non-exclusive, transferable, perpetual, irrevocable, royalty-free, unconditional, fully paid and the right to publish and make, have made, use, copy, reproduce, modify and create derivative works from any material provided by the participant", can be read in the rules of the competition.

The contestants responded to this situation

Such a rule makes it impossible for the creators to obtain any profit (except for the finalists) because their works will automatically become the property of the organizers. This leaves the contest unbalanced causing the fury of the participants who responded with mocking images.

Billie Eilish prank pictures | @RPP

We don't really know if the brand and the singer did it with all the intention of making a profit but it is a fact that the fans have responded and not in the way that Eilish and Adobe would have liked.

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