Why are Blackpink's singers so loyal to Samsung?

The musicians of the girl group, Blackpink, are Samsung’s unshakable ambassadors. Lisa, Rose, Jennie and Jisoo show off the brand’s smartphones and watches in their songs’ music videos. They have a legendary brand endorsement power. The K-pop girls have never used iPhones because of their undying loyalty to Samsung. What is the reason behind this strong commitment? Read below to find out!

  • The South Korean band has a collective net worth of approximately $35 million. 
  • Blackpink was formed by YG Entertainment and the group first debuted in 2016 with their famous songs ‘Whistle’ and ‘Boombayah’.
  • The multinational conglomerate, Samsung, has launched a special edition for the 4 singers. Blackpink has featured its products in their music video of the song ‘Kill This Love’. 
  • Watch below the official music video of Blackpink's 'Kill This Love'!

Apart from singing, the gorgeous girls have taken up quite a number of endorsement deals throughout their careers. They are the ambassadors of the worldwide renowned brands, such as, Mac Cosmetics, Adidas, Louis Vuitton, Dior Cosmetics, and many more.

Lisa is Mac Cosmetics' New Global Brand Ambassador

Blackpink girls were the first ones to go for the Samsung Galaxy Fold. They have shared sneak peaks of the smartphone on their social media platforms as well. Their devotion to the brand is remarkable as they would never use its competing brand, Apple. 

Blackpink x Samsung Mobile

The K-pop musicians selling power is exemplary when it comes to their brand campaigns. Their unique collaboration as Samsung ambassadors attracts both their musical and innovation-inclined fans. The girls are surely experts at knowing how to ace both careers with just a music video. 

Samsung Galaxy A80 Blackpink Edition

Why wouldn’t someone go crazy for a brand when it has launched its products with your band’s logo on them. Samsung released Galaxy A80 with Blackpink’s logo on the back. Its colors were also black and pink. That is why the singers publicized the brand in their music video.

Blackpink x Samsung

Jisoo was seen wearing Galaxy earbuds while Rose had a Galaxy Watch Active on her wrist. Jennie held up a Galaxy S10+ and Lisa showed off the phone during her rapping part. 

Blinks unboxing Samsung A80

The K-pop idols truly are a fan of the South Korean brand’s product lines. Their refusal towards the competitive brand shows their loyalty to their origins. Guess other worldwide celebrities need to learn this from the K-pop group. What do you guys think is the major reason behind this collaboration?

Watch below the official video of Blackpink's song 'How You Like That'!

Estefanía Martínez

K-pop enthusiast, you too? Well, hello there, best friend! Follow me for all the awesome updates in the k-world.+ info

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