Selena Gomez

Selena Gomez Is a Warm Desert Dream While Introducing New Eyeshadow Palette

The singer's Rare Beauty brand already offers a number of jewel-toned eyeshadow palettes, including the Magnetic Spirit and Confident Energy sets, but one thing that was missing for beauty lovers was a neutral-toned palette for easy, everyday wear. Continue reading to learn everything about it! 

  • Selena's own make up line was launched on September 3rd, 2020. 
  • 1% of all product sales, plus funds raised by partners, go toward the Rare Impact Fund to support mental health services. 
  • The pop star's new palette will be released on April 13th. 
Selena Gomez

Finally, Gomez announced her aptly titled True to Myself palette on April 6th, a warm, wearable set of shades that range from mid-toned browns and pinks to shimmery golds.


"You asked for more neutral eyeshadows, and @selenagomez DELIVERED!" Rare Beauty tweeted. "Introducing the NEW Discovery Eyeshadow Palette in True to Myself—7 rich, blendable, easy-to-wear shades in a range of finishes for all to love."


In a corresponding advertisement for the upcoming launch, Gomez glows in the desert sun as she shows off the new shades.

You can purchase the palette for $29 when it's released on April 13th!

Watch the new campaign video below!

How excited are you for this new palette coming out? 
Source:  Billboard and Variety

Zoe Ochagavía

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