Rihanna's Savage X Fenty lingerie brand has launched its debut Pride collection.The 'We Found Love' hitmaker is thrilled to show her "love and support" to the LGBTQIA+ community with the colorful pieces. Watch the pictures below!
“I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans.”
A second round of funding for the brand secured a whopping $115 million for Savage X Fenty, with L Catterton, a private equity firm that fashion house LVMH has a stake in, taking out a stake in the line.
In a joint statement, LVMH and Rihanna said at the time: “Following the completion of the fundraising round where L Catterton took a stake in Savage X Fenty, LVMH and Rihanna reaffirmed their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare, and lingerie.”
Last year, Savage X Fenty saw revenue growth of more than 200% and “increased its active VIP member base by more than 150%."
The line was launched in 2018 and is anticipated to be the market's leader by 2025. As well as a successful lingerie business, Rihanna has lucrative Fenty Skin and Fenty Beauty lines.