Rihanna posing for Savage X Fenty

Rihanna's Savage X Fenty launches debut Pride collection

Rihanna's Savage X Fenty lingerie brand has launched its debut Pride collection.The 'We Found Love' hitmaker is thrilled to show her "love and support" to the LGBTQIA+ community with the colorful pieces. Watch the pictures below!

  • The striking campaign features the likes of models Ahmad Kanu and Rahquise Bowen, model-and-dancer Dexter Mayfield, Gigi Goode of 'RuPaul's Drag Race' fame, and Rihanna’s hairstylist, Yusef Williams. 
  • In a statement, the 33-year-old star said: “Pride is all about appreciating your authentic self.
  • The size-inclusive pieces include jackets, jock straps, hosiery, boxers, and more.
  • Earlier this year, Savage X Fenty was valued at $1 billion.
Rihanna posing for Savage X Fenty

“I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans.”

Rihanna posing for Savage X Fenty

A second round of funding for the brand secured a whopping $115 million for Savage X Fenty, with L Catterton, a private equity firm that fashion house LVMH has a stake in, taking out a stake in the line.

Savage X Pride statement

In a joint statement, LVMH and Rihanna said at the time: “Following the completion of the fundraising round where L Catterton took a stake in Savage X Fenty, LVMH and Rihanna reaffirmed their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare, and lingerie.”

Last year, Savage X Fenty saw revenue growth of more than 200% and “increased its active VIP member base by more than 150%."

The line was launched in 2018 and is anticipated to be the market's leader by 2025. As well as a successful lingerie business, Rihanna has lucrative Fenty Skin and Fenty Beauty lines.

Source: Inforney

Bruno Wahrmann Lockhart

Digital Media Expert. Journalist. Former TV host. University of San Diego Alumni. 6′ 4″ but my mom still calls me 'tiny'+ info

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