Quaker oats

Quaker recognizes the 'Aunt Jemima' name is based on a racial stereotype

George Floyd's death and demonstrations worldwide pushed the Quaker Oats Company, owned by PepsiCo, to make the decision of no longer having the popular syrup name that was originally launched in 1966. The brand of syrup Aunt Jemima raised questions about the origin of its name, so the company decided to retire the name. Uncle Ben will surely follow this decision.  

  • American singer-songwriter Kirby Maurier posted a TikTok video explaining how to prepare a "non-racist breakfast". The video had over 3 million views.
  • The singer held a box of Aunt Jemima mix and recited part of the brand's history. The video ends with Kirby dumping the mix down the sink, "Black lives matter", she says.
  • Quaker will remove the image and the name first and plan on getting insight both from their organization and the Black community to "make it one everyone can be proud to have in their pantry”, said the president of the company.
  • WatchVice president of Quaker admitted Aunt Jemima's origins are "based on a racial stereotype": the black 'mammy' who raised white children. the video below for more on the 'Aunt Jemima' brand.

Vice president of Quaker admitted Aunt Jemima's origins are "based on a racial stereotype": the black 'mammy' who raised white children. Quaker said the packaging without the image will appear by the end of this year and after that they will rebrand.

Are you a syrup fan? Here are some healthy breakfast options you might like.

Estefanía Martínez

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