Jisoo for Elle Korea

Fans congratulate Jisoo on Twitter for becoming the new muse for 'It Michaa'

On February 18th, 2021, Jisoo was announced as the muse for a local Korean brand called 'It Michaa'. The women's clothing outlet posted on their Instagram that the 'Pretty Savage' star will be promoting their Spring 2021 collection. Isn't that great? Fans trended #itMICHAAmuseJISOO and 'JISOO THE WOMAN WE LOVE' on Twitter to celebrate. Both the hashtags went viral and entered worldwide trends. What did Jisoo have to say about this? Read below to find out!

  •  'It Michaa' sent a food truck to Jisoo's filming site for the upcoming K-drama 'Snowdrop'.
  • The idol-actress has endorsed luxury brands such as Dior and Cartier. 
  • This is the first time Jisoo has been selected as a muse for a local Korean brand.  
Jisoo on 'It MICHAA' Instagram

On February 18th, 2021, the brand changed its entire layout on Instagram to Jisoo. Posting the picture above, they specified that the singer will be promoting their Spring Collection for 2021. Click here to see their post!

Jisoo's fans (known as 'Sooyas') immediately trended the hashtag #itMICHAAmuseJISOO on Twitter to congratulate her. It quickly went viral and secured a spot in the worldwide trends. Wow, aren't her fans just great? 

Jisoo with the food truck gifted by It Michaa

'I am also working hard today. Thank you.' Jisoo posted on her Instagram, thanking It Michaa.  

The clothing brand sent Jisoo a food truck on February 15th, 2021 at the filming site of her drama 'Snowdrop'. How lovely is that? Click here to see what the star posted about them! Previously, they also gifted a birthday cake for her dog's birthday!

Wow, they really seem to love her. It's nice to see that the idol-actress is receiving so much love and support!


Jisoo at YG Entertainment

I'm so excited for more details about this project. I bet their Spring 2021 collection is going to do very well. Both Jisoo and 'It Michaa' seem really happy working with each other. I'm glad that the star has an opportunity to work with local Korean brands alongside luxurious brands such as Dior and Cartier. 

I think she's going to be an excellent muse for their clothing line, do you? Let us know in the comments below!

Estefanía Martínez

K-pop enthusiast, you too? Well, hello there, best friend! Follow me for all the awesome updates in the k-world.+ info

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