What an incredible timing. Just two days after the release of their new song 'Butter', the K-Pop stars launch a new McDonald's meal collaboration of limited-edition merchandise and fans are getting crazy already. Do you like chicken nuggets? Then you should find out more about the campaign below!
The campaign was inspired by BTS favorite color, purple. Famous for the "I Purple You" slogan, McDonald's Marketing executives assured to include the style throughout their campaign.
Not only you get a new menu, but you get the chance of receiving behind-the-scenes content of your favorite band with the McDonald's app. It also includes free delivery in the United States.
What's inside the box?
The complete menu meal includes 10 pieces of Chicken McNuggets, fries (medium) and Coke. In the United States you can also get new sauces including sweet chili and Cajun, inspired by South Korean recipes.
Clearly, McDonald's knows what they are doing. And BTS is taking their fame and monetizing the best way they can. With the fall of hype for fast food restaurants, McDonald's is going back to their roots and collaborating with artists to promote their products. And it works. Thanks to the former promotions with Travis Scott and J Balvin, they had a sale increase in 5.5%.